Follow JGM on Facebook
(1) Natural disasters & supply chain management
(2) Lean management in the service economy
(3) Coming out of an economic crisis
The financial success of many businesses is said to lie in the value of their brands. But how can\r\nmanagers put a financial value on their brands and those of other businesses? Roger Mills reviews the latest methodology used to value brands in financial terms and identifies their strengths and weaknesses.\r\n
ALL RIGHTS RESERVEDNo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the written permission of the Publisher. Selection and editorial material copyright © The Braybrooke Press Ltd 2013.