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The need
The task of the general manager has become much more difficult in recent years. The increasing expectations of the workforce; the closer involvement of governments in the affairs of business; critical and sudden shortages of energy and basic raw materials; rapidly changing technology; trends towards protectionism; the increasing danger of international terrorism; public concern for the preservation of the environment and the increasing difficulties in the provision of public services – all of these issues and more impact upon the decision-making of top managers around the world, although in different ways and to different degrees. And to these problems is added the continuing need for more efficient marketing, financial and operations management in increasingly competitive and interdependent markets. It is becoming much harder for the senior executive to maintain the breadth and vision to encompass all these complexities and still be effective in making decisions day by day. The Journal of General Management is concerned with the development of this expertise.
Objectives
The aims of the Journal are:
- To help top managers understand the main economic, social, political and technological issues that affect the success of their organisation;
- To keep senior executives up-to-date with new developments in the theory and practice of general management;
- To foster new thinking, research and the exchange of experience between academics and policy-makers on an international basis.
Definition
General Management is defined as the overall management of an enterprise. It is concerned with the functions and responsibilities of the senior executive and the problems which affect the character and success of the enterprise as a whole. The Journal's unique focus is the position of the top manager as leader, co-ordinator and arbitrator of the organisation.
Readers
The Journal will appeal to the following groups:
- Senior managers and administrators who wish to keep up-to-date with the theory and practice of management;
- Specialist managers, with experience mainly in one functional area, whose increasing responsibilities require them to take a corporate rather than a narrow departmental view of the problems they are facing;
- Members of professions, civil servants and others whose decisions affect business, and who are required to examine the social responsibilities of industry;
- Academics, students and executives taking courses in management and administration, especially those who are concerned with study and research in general management.
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