Editorial(PDF Format - 26 KB) Spring is traditionally a time for renewal and new beginnings and this feeling may be enhanced entering a newdecade. What’s new in this Spring Issue of the JGM?
Our first paper by Gianfranco Walsh and Vincent Mitchell offers an empirically tested new model of the intention to buy private label brands (brands sold under retailers’ own brands). The findings argue against conventional wisdom and previous research which suggests that price and attitude to private label brands are the leading factors. A range of other factors are highlighted which may suggest opportunities for retailers to change their strategies... Price: £18.00
