| COUTURIER, Professor Jerome |
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| No author information available |
| Articles |
Summer 2010
International market entry decisions: the role of local market factors
Jerome Couturier, Davide Sola
This paper examines how external market factors influence the choice of international market entry (direct investment, partnership or acquisition). It is based upon interviews in four industries and upon a longitudinal two-year case study working with a major German Food
company entering the British, Italian and Polish markets. The research confirms the importance of external market factors such as market growth, market consolidation and value chain fragmentation. It proposes a practical framework to guide the company's entry strategy. |
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