| ABRATT, Russell |
|---|
| No author information available |
| Articles |
Autumn 2009
Assessing the impact of university reputation on stakeholder intentions
Russell Abratt, Jamie Ressler
This article explores the concept of university reputation and its impact on stakeholder intentions. The authors seek a greater understanding of how different stakeholders perceive the reputation of universities. The literature dealing with identity, image and reputation is explored, as well as stakeholder theory, the measurement of reputation and various models of university reputation. The article concludes with a proposed model for testing the reputation of a university. A list of attributes that should be used to test stakeholder perceptions of university reputation is presented. |
Autumn 2009
The impact of geographic expansion on intended identity of an organisation
Russell Abratt, Ryan Spittal
As organisations grow and expand past their operational headquarters, individual branches may reflect a different identity than that of the headquarters. The question then is, 'Is senior
management able to transcend geographical boundaries and communicate the identity that has shaped their strategy for the organisation?.' The purpose of this paper is to examine the impact of geographical expansion on the reflected perceptions of internal stakeholders related to the
organisation's intended identity as defined by the senior management. The authors review the literature on identity in relation to image and reputation in order to seek answers to this question. The paper concludes with four propositions that need to be tested empirically in the future. |
|
